13th October 2014. Kuala Lumpur – Goldbury Communications Sdn Bhd (“Goldbury”) announced their commitment as an Entry Point Project (“EPP”) under the Economic Transformation Programme (“ETP”) by the Performance Management Delivery Unit (“PEMANDU”) during the New Key Economic Area (“NKEA”) Business Services Steering Committee Meeting. The project, will see the expansion of an outsourcing hub via the establishment of the Goldbury Communications Global IT Automotive Hub in Medini, Iskandar Malaysia.

The project is just one of the examples of the collaboration between i2M Ventures Sdn Bhd (“i2M”), Multimedia Development Corporation (“MDeC”) and Performance Management Delivery Unit (“PEMANDU”) to promote and develop Iskandar Malaysia as the next Business Services hub for Malaysia.

Goldbury, an MSC Malaysia status company launched the Global IT Automotive Hub last May, at Medini 6 in Nusajaya, Iskandar Malaysia. The centre will be focusing on the implementation and support of SAP solutions among the automotive industry players. The centre will target to employ 450 consultants in the areas of software development and implementation over the next 5 years.

With a team of highly experienced consultants and subject matter experts, the company boasts extensive experience in the field of automotive, specifically in the SAP Industry Solutions (“IS”) automotive field, which is currently on high demand. According to Goldbury, there are more than 3,000 automotive companies that have implemented SAP IS for their management and data processing.

Goldbury’s Chief Executive Officer, Mohamed Zuhri Mohamed Yusof said, “We have picked a very niche area to develop on as we see great potential in the sector. We are grooming these engineers not only to be able to provide the right solutions, but to communicate these solutions to global clients proficiently”.

When asked why the company decided to set up shop in Medini, Zuhri gave credit to MDeC and i2M. “We have an office in KL, but wanted to also tap on Iskandar’s proximity to Singapore. That is when we engaged with MDeC and i2M for guidance and support. More local companies should seriously look into Iskandar Malaysia as a true nearshore location to a low hanging fruit of the Singapore market”.

i2M have  been attracting and facilitating local and foreign companies including Goldbury,  with a goal to establish Iskandar Malaysia as a true nearshore location for Singapore. Established in 2013, i2M, focuses on the development of strategic investment and promotion initiatives for the Business Services sector in Nusajaya, Iskandar Malaysia. To date, i2M has successfully secured several high impact projects, which, collectively, will create over 2,000 jobs in Iskandar Malaysia over the next 5 years.

“We have identified a number of areas within the Business Services sector we could look into in developing Iskandar Malaysia as a hub for outsourcing. Companies need to be exposed on the potential of Iskandar Malaysia that would allow them to tap into the Singapore market whilst still remaining competitive. We are here to assist these companies to do just that”, said Zulfiqar Zainuddin, Managing Director, i2M.

“It has always been in the Government’s interest to support projects driven by the private sector. The Business Services sector has seen significant growth, but we want to see more local players push the needle, creating better value for the industry. It is all about moving up the value chain,” commented Yong Yoon Kit, Director of PEMANDU.

i2M will be working closely with PEMANDU to attract and assist companies to set up operations in Iskandar Malaysia, creating a new outsourcing hub for the country. The two parties are looking at developing a structured programme to achieve this objective. 

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